A Clear Business Case for Supporting Windsor Pride Community
Join us to build a stronger, better trained, educated and forward looking community in Windsor Essex County.

Reputation
? Build your brand, enhance your reputation for corporate leadership and communicate commitment to LGBTIQ equality and diversity to both clients and staff. Markets savvy companies are already embracing ?the pink dollar? to help drive their business? why not join them?
? Keep your customers ? 74% of gay and 42% of straight consumers are less likely to buy products from organizations that hold negative views of lesbian and gay people.

Recruitment and retention
? Inclusive work environments encourage loyalty, teamwork and maximize personal contributions, which are key in top performing organizations.
? Inclusive workplaces become employers of choice in competitive markets, attracting and retaining the best talent.
? Reduce your staff turnover ? 36% of gay employees will change careers in the face of discrimination.

Personal contribution and productivity
? Retain a motivated workforce ? people perform better when they can be themselves.
? At least 55% of gay employees facing workplace
discrimination report that this has a direct, negative impact on their work.

Join the growing list of sponsors who believe in us: The Ontario Trillium Foundation, Human Resources and Skills Development Canada, Caesars Windsor, TV Cogeco, The Windsor Star, CHUM Windsor (AM800, 93.9 The River, A), VIA Rail Inc., Windsor Family Credit Union, Scotiabank, CAW 444/200, DWBIA, KPMG, Integrete Group, Korda Artistic and Legends of 2012.

We need your sponsorship. Windsor needs your leadership and vision. Windsor needs more corporate role models who champion diversity.  Your investment will fund our education centre programs and services, deliver diversity workshops for business and not for profit organizations, finance youth programs, publish our annual Windsor Pride Directory, host our Annual Festival in August, design and deliver social and recreational programs for the LGBTIQ community.
Together we can build a stronger and more inclusive community.